Hi! I’m Esther—

Thanks for stopping by and checking out my work! 

I am a strategist with a knack for mobile design and passion for live entertainment.

In the past, I worked on different products and projects across different industries in e-Commerce—from Retail (B2C) to Industrial Supply Chain (B2B) as a Product Manager to a Strategy & Ops Manager, respectively. While working remotely, I also worked as an Artist Manager for a Korean New Zealander R&B/Pop artist helping her grow her digital presence. In college, I studied Computer Science with a focus on Data and User Experience at Brown University.

Outside of work, I love playing pickleball both casually and competitively (CAPA, APA, iPickle, NYC 1010). I am also a huge concert-goer/live music fan.

In the future, I’d love to work with creative minds. Reach out to me at esther.jiwon.choi@gmail.com.